Affiliate Disclosure
Effective Date: May 4, 2026
Last Updated: May 4, 2026
About This Disclosure
Transparency matters. This page explains how HappyPaws Reviews makes money, our editorial independence from the products we review, and our relationships with the third parties whose products we discuss. We provide this disclosure in compliance with Federal Trade Commission (FTC) guidelines and as part of our commitment to honest, useful publishing.
Who We Are
HappyPaws Reviews is an independent affiliate review and editorial publication operated by Austin Murphy. We provide buying guides, product comparisons, and consumer information about pet products available through third-party retailers.
HappyPaws Reviews is an independent publication. We are not affiliated with, endorsed by, sponsored by, or otherwise associated with Happy Paws Holdings, LLC, Happy Paws (happypaws.com), Happy Paws Franchises Inc., Happy Paws Pet Svc, or any other trademark holders, manufacturers, retailers, or product brands referenced on this Site. All product names, logos, and brand references appearing on HappyPaws Reviews are the property of their respective owners and are used solely for descriptive, comparative, and editorial review purposes under the doctrine of nominative fair use.
How HappyPaws Reviews Earns Money
Amazon Associates Program
HappyPaws Reviews is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
When you click an Amazon link on our site and make a qualifying purchase, Amazon pays us a small commission. This commission comes out of Amazon’s revenue, not from any additional charge to you. The price you pay is identical whether you arrive at Amazon directly or through our site.
Our Amazon Associates tracking ID is smartlifeitem-20. You can identify our affiliate links by this tag in the destination URL.
Other Affiliate Programs
We may participate in additional affiliate programs from time to time. When we do, we will identify the relationship in the relevant content. Currently, the Amazon Associates Program is our primary affiliate relationship.
No Direct Sales
HappyPaws Reviews does not manufacture, sell, distribute, or hold inventory of any pet products. We do not process payments, fulfill orders, or maintain customer accounts. All product purchases occur through third-party retailers under their own terms, policies, and customer service practices.
Our Editorial Independence
Affiliate compensation does not influence our editorial content. Specifically:
- Product selection: We choose which products to review based on relevance to our readers and their pets, not based on commission rates or affiliate availability.
- Rankings and ratings: Our product rankings reflect our honest assessment based on research, specifications, customer feedback, and editorial judgment. Higher-commission products are not ranked higher because they pay more.
- Recommendations: We recommend products we believe match the needs described in each article. If a non-affiliate product is the best choice for a particular pet or use case, we will say so.
- Negative reviews: We provide honest assessments, including identifying weaknesses, limitations, or reasons not to buy. We do not soften criticism for products that earn us commissions.
If we ever receive direct compensation, free products, or sponsored placement from a manufacturer or retailer, we will disclose that relationship clearly within the relevant content.
How to Identify Affiliate Links
You can identify affiliate links on HappyPaws Reviews in several ways:
- Most product links on our site are affiliate links to Amazon.com
- Affiliate destination URLs include our tracking tag smartlifeitem-20
- Many articles include explicit affiliate disclosure language at the top, bottom, or both
- Buttons labeled “View on Amazon,” “Check Price,” or similar lead to affiliate destinations
If you have any question about whether a specific link is an affiliate link, you can hover over the link to see the destination URL. Links containing smartlifeitem-20 are our affiliate links.
Why We Use Affiliate Links
Affiliate commissions allow us to:
- Operate and maintain HappyPaws Reviews
- Research and evaluate pet products for review
- Publish detailed buying guides and comparison articles
- Update our content as new products are released and prices change
- Provide editorial content free to readers, without paywalls or subscriptions
We are grateful when readers choose to support our work by purchasing through our affiliate links. There is no obligation to do so. The information on HappyPaws Reviews is freely available regardless of whether you make a purchase.
Your Costs Are Not Affected
Using affiliate links does not increase the cost of products you purchase. Affiliate commissions are paid by retailers and manufacturers from their existing margins, not added to consumer prices. You pay the same amount whether you reach Amazon through our site, through Google, or by typing Amazon’s URL directly.
FTC Compliance
This disclosure is provided in accordance with the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255). FTC guidelines require websites to disclose material relationships with brands or products they recommend. Our affiliate relationship with the Amazon Associates Program constitutes such a material relationship.
We aim to make our affiliate relationships clear, prominent, and easily understood. If you ever feel a relationship has not been adequately disclosed, please contact us so we can address the concern.
Trademark References
Articles on HappyPaws Reviews reference brand names, product names, and trademarks of third-party manufacturers and retailers. These references are made under the doctrine of nominative fair use solely for the purpose of accurate identification, comparison, review, and commentary. The appearance of any brand or product name on our Site does not imply endorsement, sponsorship, or any affiliation between HappyPaws Reviews and the trademark owner.
Trademark owners with concerns about how their trademarks are referenced on HappyPaws Reviews are invited to contact us through our contact page.
Veterinary Notice
HappyPaws Reviews discusses pet products that may affect your pet’s health, behavior, or wellbeing. Our content is for informational and educational purposes only and is not veterinary advice. Affiliate compensation does not influence our coverage of health-related products.
Before introducing any new product to your pet — particularly food, supplements, medications, or items affecting health — consult a qualified veterinarian. The right product for your pet depends on factors including species, breed, age, health conditions, and individual sensitivities that a review article cannot fully evaluate.
Questions or Concerns
If you have questions about our affiliate relationships, our editorial practices, or this disclosure, please contact us:
HappyPaws Reviews
Operated by Austin Murphy
Website: happypaws.smartlifeitems.com
Email: austin.murphy.waukee@gmail.com
This Affiliate Disclosure works in conjunction with our Privacy Policy and Terms of Service. By using HappyPaws Reviews, you acknowledge our affiliate relationships as described above.